I’ve always believed that great brands are built on great stories — the kind that connect people, spark emotion, and create community. That belief has guided my 20+ year career as a marketing and creative leader and continues to inspire my work today as the founder of JL Brand Growth.

I help brands uncover clarity and turn it into momentum — developing strategies, creative systems, and performance frameworks that connect storytelling to measurable growth. My experience spans CPG, wellness, and pet brands where I’ve led cross-functional teams and agency partners to bring ideas to life across digital, retail, and DTC channels.

Clients come to me when they need structure for creativity and strategy that inspires action. I bring both — blending insight, storytelling, and performance marketing to build brands that resonate deeply and grow sustainably.

Outside of work, I’m a horse person, a dedicated CrossFitter, and an avid reader. At the core, I like beautiful design and clever words—and I’m happiest when I can fuse them into something that sparks curiosity and connection.